The Social Media and Influencer Marketing Manager is responsible for managing the execution of social media and influencer campaigns to support the growth and awareness of No.85. This position will post daily on No.85 social accounts, respond to customer feedback, plan influencer initiatives, manage timelines and budgets, organize briefs, and help ensure overall campaign success.
Social Media Coordinator
Work alongside the Director of Digital Marketing and Senior Director of Marketing/PR to lead the direction and execution of US social media content and influencer marketing campaigns
Create engaging social content across core social media channels driving sales, and promoting quality community growth
Test into new social channels such as TikTok, Snapchat, etc.
Partner with Marketing to develop and implement a strategic calendar that showcases key products, launches, partnerships, events and corporate initiatives
Lead community management to engage, grow and support our customer community
Closely monitor channel KPI results against targets to manage budget and resources effectively, and optimize content and campaigns
Craft innovative/advantageous partnerships with social media influencers & content creators who can drive orders, spread positive word of mouth, and increase overall brand reach
Draft campaign project briefs, creative briefs, and influencer contracts
Support management of influencers to ensure all products are shipped, deliverables are met, content is delivered, ensure campaign and messaging are executed correctly and on time, and optimize strategy when necessary
Stay up to date with industry emerging trends, influencers, creators, and partners across platforms to make compelling and engaging influencer content
Manage, optimize and maintain a strong influencer database portal, as well as oversee influencer teams to meet monthly KPIs and quarterly KPIs for global projects
The Ideal Candidate should
Have 3-4 years of influencer marketing experience and managing social media content preferably in the fashion or wellness community
Passion for influencer marketing, pop culture and industry trends
Highly analytical mindset
Excellent PowerPoint skills and proficiency in Microsoft Office
Strategic self-starter and ability to prioritize many ongoing projects
Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders
Flexibility and ability to work in a creative and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done.